Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 29, 2016 How Branded Entertainment Can Save Advertising As traditional ad inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content. Integrating brands into movies and TV programming is one entertaining option. More… SPONSORED BY: Reach…
Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 23, 2016 The Challenges of B2B Email Engagement Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde's Nancy Harhut, who will be a featured speaker at B2B LeadsCon. More… SPONSORED BY: Get…
Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.
SEO is a key consideration when purchasing a new content management system. Here's some key questions you should ask before investing.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 14, 2016 What Springsteen Knew About Marketing Automation When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 1, 2016 Email Targeting Fuels MGM Resorts & Focus on the Family MGM Resorts International and Focus on the Family have very different customer bases and missions, but similar philosophies when it comes to email marketing. At the Gartner Digital Conference, they shared how targeted email…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Using Marketing Dashboards to Visualize Success Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design. More… SPONSORED BY: Where CMO’s are Spending Budget and…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 26, 2016 Hey You! Agencies in the Tri-State Area! With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14. More… SPONSORED…
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.