CM Weekly January 27, 2020 Ever feel trapped in a silo? You’re not alone. Hewlett Packard Enterprises was right there when HP split its consumer and business marketing divisions into two separate companies a few years back. HPE, the newly created B2B arm, had to craft a marketing structure from scratch and incorporate legacy systems.…
CM Weekly January 26, 2020 How far will one brand go to make a show? We’re lookin’ at you, Planters. In a teaser for the brand’s upcoming Super Bowl commercial, its mascot Mr. Peanut suffered a dramatic—yet heroic—demise at the ripe old age of 104. The company looked at how the internet responds to characters…
CM Weekly January 19, 2020 What’s on the mind of most CMOs today? What isn't on the mind of most CMOs today? From data privacy to marketing technology to personalization to consumer trust to customer experience, today's marketing executives have no shortage of skills to master. We spoke with CMOs from Visa, Personal Capital, AKT…
Nielsen looks at the challenges and opportunities of zero-based budgeting.
CM Weekly January 12, 2020 The first major show of the year is in the bag. And what did we learn from the annual tech fest? So, so much. We’re talking about CES, of course, which introduces a barrage of cool gadgets to pique marketers’ imaginations right after we’ve made resolutions to spend less money.…
CM Weekly January 5, 2020 Happy New Year! Have you caved on any of your resolutions yet? We’re still going strong, but check back with us in February. Forget list fatigue. We’ve got a mean case of “best of” fatigue. That said, we’d be remiss not to contribute to the conversation. (Ours is, of course,…
Tips for creating mid-funnel marketing content that drives conversions.
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
Take a look at our pick of the 10 best promotional campaign ideas of the year.
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.