Chief Marketer
we've got a lot to talk about
January 26, 2020

How far will one brand go to make a show? We’re lookin’ at you, Planters. In a teaser for the brand’s upcoming Super Bowl commercial, its mascot Mr. Peanut suffered a dramatic—yet heroic—demise at the ripe old age of 104. The company looked at how the internet responds to characters who perish suddenly—and bet on the condolences to catch on. It worked, with brands’ social media accounts offering cheeky #RIPeanut messages across Twitter.

Social media marketing is gorgeous when it works, isn’t? Here are some tips for marketers on incorporating Facebook Messenger into your ecommerce strategy and how new tools for Instagram business accounts can assist with growth attribution.

We also take a look at how Benefit Cosmetics is making waves in the gaming space. Though women make up nearly half of the world’s gaming population, not many companies are marketing to them. Here’s what the beauty brand has planned.

Meanwhile, since our B2B folks rely heavily on email marketing to find and nurture leads, here are five ways to make the practice more effective. And lastly, explore how both quantitative and qualitative data can inform successful product launches.


Kaylee Hultgren

Group Content Manager

Chief Marketer

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Benefit Cosmetics Partners With Gen.G on Video Series for Female Gamers

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.
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Three New Instagram Tools for Social Media Marketers

Business accounts on Instagram have access to these new tools.
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Five Ways to Use Data for Successful Product Launches

How to use qualitative and quantitative data together to avoid failed product launches.
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Best Practices: Using Facebook Messenger Marketing for Ecommerce

Strategies to keep in mind while using Facebook Messenger to engage with consumers.
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Five Ways to Make Email Marketing More Effective

Insights on how to make an email marketing program more efficient and successful.
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read more about
Four Brands That Are Engaging Customers
Delivering Personalized Content Experiences
Data's Role in Next-Gen Customer Experience
Doctor Who, #MeToo and Changing Times
Smarter Ways to Track Marketing Attribution
Creating Loyalty in the Data-Driven Era