CM Weekly MARCH 1, 2020 This Coronavirus is a nail-biter. As the global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor…
CM Weekly February 23, 2020 Everyone is talking about the moldy Whopper. Burger King’s 45-second, time-lapse commercial elevates the “beauty” of the molding process that occurs when preservatives and artificial additives are removed from food products—something the company says will be standard practice in the U.S. by the end of the year. The ad is…
How ecommerce businesses can enhance customer engagement and increase sales.
CM Weekly February 16, 2020 We hope you had a great Valentine’s Day. Or, if sweet revenge is more your thing, perhaps you enjoyed some anti-Valentine’s Day festivities. Like naming a cockroach after your ex and watching it get devoured via livestream. For most brands, Valentine’s Day is cause for celebration—and extra sweet sales. Mars Wrigley and its…
Five ways global brands can succeed in diverse local markets.
CM Weekly February 9, 2020 Which Super Bowl ad was your favorite? We about lost it at the end of the Jeep commercial when Bill Murray and the groundhog misplace their vehicle. Who doesn't love a good groundhog in a knapsack? According to Unruly, we weren’t alone: Google, Cheetos, New York Life and Jeep ranked…
Tenets for B2B sellers to consider for more effective B2B buyer support.
From TikTok to P&G to Sleep Number, here's a look at branded experiences at this year's Super Bowl.
Follow these six tips to help meet your long-term goals for a brand relaunch.
CM Weekly February 2, 2020 It’s game day, folks—for football fans and brands. As millions of viewers tune in to today’s Super Bowl competition, all eyes are on the brands behind those 30-second spots. But for many of them, the storytelling lives beyond the confines of a commercial. Promotion for the campaigns started long before…