Topic | Melissa

A look at six dimensions of data quality to consider as a framework for evaluating, enhancing and enriching your data.

Best practices for marketing departments to ensure your data is clean, accurate and actionable

How to Utilize Data to Advance Business Objectives

Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand…

A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.