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  • How to Create a Micro-experience: Four Tips from Nespresso

    When Nespresso transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café last month, the footprint may have been small, but the feat was not.

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  • Target to hire 100,000 seasonal employees

    Target gears up for the 2024 holiday season with debut of largest-ever holiday assortment during the Target Circle Week sale in October. Today, Target announced it will hire 100,000 seasonal in its 2,000-plus stores and 50-plus supply chain facilities as the retail chain gears up for the 2024 holiday season. This seasonal hiring is in […]

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  • JCPenney launches wheelchair adaptive apparel collection with Jamey Perry 

    JCPenney adds to its adaptive clothing offerings with a new wheelchair line. The push into the underserved market could provide a needed brand refresh.   Apparel retail chain JCPenney debuted a new adaptive clothing line this week with TV writer Jamey Perry for a clothing line designed for women who use wheelchairs.   The apparel […]

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  • Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market  

    Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]

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  • The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust Trial

    On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.”

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  • The Untold ROI of Investing in Women’s Sports

    2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball.   As the spotlight intensifies on women’s sports, […]

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  • Hollywood & Mind Bridges Fame, Mental Health Gap

    With the emphasis on mental health growing in the entertainment, TV and music industries over the past few years, Cathy Applefeld Olson saw a need for a collective space to share best practices and formed the organization Hollywood & Mind.

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  • Ulta grows its loyalty program 5% 

    Loyalty is core to Ulta’s long-term success, CEO Dave Kimbell told investors on its most recent earnings call last week.   Cosmetics brand Ulta reported that it had more than 44 million active customers in its loyalty program Ulta Beauty Rewards in its fiscal second quarter ended Aug. 3. This is a 5% increase over last […]

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  • Five Brands Hitting the Road this Fall with College Campus Pop-ups and Tours

    College campuses have always served as fertile grounds for brand engagement with highly concentrated and centralized young consumers and plenty of real estate to choose from. But today, they’re also fueling commerce on the go and social media content, while inspiring brands to test clever, tour-ready experiential activations. Whether they have a new membership program […]

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  • From Fyre Festival II to Project Pabst’s Return: The Season’s Music Festival Headlines

    The summer music festival season is coming to a close, and it was as eventful as ever. In the midst of all the collective Chappell Roan love (H-O-T-T-O-G-O, anyone?) and Usher’s headlining of Essence Fest in celebration of the 20th anniversary of his “Confessions” album, experiential brands were busy making their festival debuts, leaning into […]

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