KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant…
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.