CM Weekly December 22, 2019 Got your ugly sweater for the holiday season? We do! Holiday spirit at its best, we say. For the superfans out there, we’ll show you a wall of ’em. Read about 15 branded experiences this holiday season, from a wall of ugly sweaters to giant snow globes to wellness retreats.…
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
CM Weekly December 15, 2019 Did you hear about the girls who made a TikTok video immediately following a disastrous-looking car crash? That’s right, making a video on the social platform was more important than, say, exiting the overturned vehicle. The popularity of this social media phenom is no joke. We explore how marketers can…
CM Weekly December 8, 2019 I take issue with critics of the now infamous Peloton ad who claim it’s unrelatable. A past boyfriend once gifted me a three-month CrossFit membership out of the blue. True story! (Also true: We are no longer a thing.) Certainly, not everyone can relate to the thrill of riding a…
CM Weekly december 1, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…
CM Weekly November 24, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…
Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers during otherwise stagnant seasons and make an entire array of interactions shoppable.
All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.
CM Weekly October 27, 2019 It’s been a thrilling week to be in brand activation and promotion marketing. During the 2019 PRO Awards Gala—and Bloody Mary brunch—we announced this year’s Gold, Silver and Bronze PRO Award winners. The top prize, the Platinum PRO, went to Frito-Lay and the Cheetos brand campaign, “Teach Me How to…