Search Results for: content marketing
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Data & Analytics
Marketing Strategies at Risk: Six Predictions
Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders.Tagged in: -
CMO Q&A: Riskonnect’s Andrea Brody on B2B Software Marketing Challenges
CMO Andrea Brody shared the opportunities and challenges the
Atlanta-based firm faces in connecting with B2B decision makers. -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Facts & Figures
Hiring Qualified Marketing Talent is Challenging in 2019: Survey
New research indicates that hiring to fill open
marketing positions might take longer than you think. -
Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips. -
Digital
Is Gating B2B Content Still Important in 2019?
Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy.Tagged in: -
Profiles & Campaigns
New Campaign Puts Shutterstock’s Assets Into Focus
Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library.Tagged in: -
Facts & Figures
Increased Focus on Marketing Spurs Budget Growth in 2019: Survey
A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey.Tagged in: -
Acquisition
Study Finds Celebrity “Star Power” Influences Men and Women Differently
A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.Tagged in: -
Acquisition
Pepsi Goes Global with New Can Designs and Tagline
A year-long global campaign includes a collection of marketing content,
design-led packaging and artwork and powerful commercials.Tagged in: