Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 14, 2017 4 Ways to Turn Mobile Marketing into a Customer Service U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile…
The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.
To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 13, 2017 New Database Gives Randall Reilly 360-Customer View A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify audience segments and create new products. More… SPONSORED BY: Reach Highly Responsive Prospects…
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 1, 2017 How to Use Influencers to Improve Eroding Brand Trust As we all know, consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture. More… SPONSORED…
Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% April 7, 2017 Taco Bell Shifts Marketing Strategy Says CMO Marisa Thalberg Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house. More… SPONSORED BY: PRO Awards…
Pepsi pulled a new ad staring Kendall Jenner joining a street protest that caused Twitter to fire up with angry comments.