Search Results for: content marketing
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Direct Marketing | Print
Avoiding B2B Marketing and Sales Disconnect
Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI.Tagged in: -
Agencies
Creating B2B Content That Connects
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
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Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
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Facts & Figures
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with themTagged in: -
Profiles & Campaigns
5 Brands That Prove B2B Isn’t Boring
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
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Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Data & Analytics
Q&A: Kinney on Guiding the Customer Journey
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
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Events
Ellie Mae Creates an “Experience” for B2B Buyers
An omnichannel approach is helping Ellie Mae elevate the impact of its annual
Experience event for both B2B mortgage industry prospects and customers.Tagged in: -
Acquisition
Troubling CX Challenges on Both the Front-and-Back Ends: Survey
While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support.Tagged in: -
Digital
The Amazing Brands that Rank Tops in Viral Sharing
From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing.Tagged in: