For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 21, 2017 Digital Gamification Injects a Coolness Factor into Loyalty Programs Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More…   SPONSORED BY: The Marketing Technology Conference of the Year…

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 20, 2017 Earth Networks Weathers the Challenge of Numerous B2B Verticals For B2B marketers on a budget, reaching numerous vertical markets can be difficult. Learn how weather data service Earth Networks is engaging multiple target audiences. More… SPONSORED BY: Reach Executive Decision-Makers in…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership July 18, 2017 Predictive Analytics Helps Cisco Improve Sales Process Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process. More… SPONSORED BY: 30% of Your Customer Data Goes Bad Each Year Get all the tools…

A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.

Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.

Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.

Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.

Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?