Search Results for: content marketing

Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,.

As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.”

Competition has never been fiercer as consumers are now just as likely to
choose a new product or category as they are a direct competitor.

Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs.

An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users.