Search Results for: content marketing
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Acquisition
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us.Tagged in: -
Direct Marketing | Print
CMO Q&A: How Pitney Bowes is Targeting Individuals
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh.Tagged in: -
Video Marketing
Video on a Budget: What Marketers Can Learn from Indie Filmmakers
Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling.Tagged in: -
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes.Tagged in: -
Facts & Figures
Lead Generation Resources on the Rise: Report
New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months.Tagged in: -
Profiles & Campaigns
Content Helps Toast Serve Tech to Restaurateurs
Live events and educational content are helping Toast connect
with busy restauranteurs in need of technology solutions. -
Acquisition
ADT Brand Transformation Brings Evolution and Innovation
CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
He talks about the transformation and how his team is getting the word to consumers.Tagged in: -
Direct Marketing | Print
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team.Tagged in: -
Demand Gen
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth. -
Acquisition
How to Translate Your Brand’s Visual Identity From Digital to Real Life
Take these three steps when bringing your brand into the physical realm, and you’ll
have a better shot at capturing and holding your audience’s attention.