How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.
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Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
3 Advanced SEO Tactics Your Competition Doesn’t Know
Eighty-percent of all web traffic begins with a search. Here's three SEO tactics your competition probably hasn't caught wind of yet.
Chief Business Marketer 9-14-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech marketer Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: eWEEK, Business Profl’s Who Have True Purchasing Power Contact: Adam Rein –…
Building Winning Webinar Programs
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.
Chief Marketer Tech Talk 9-12-17
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 12, 2017 What Disney & IBM Can Teach Omnichannel Marketers In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen. More… SPONSORED BY:…
CM This Week 9-8-17
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 8, 2017 HP Goes Back to School & We Get the Feels In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school. More… SPONSORED BY: How to Build and…
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
Dig It: 3 Ways Anthropology Can Enhance Sales Training
There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.
Chief Business Marketer 9-7-17
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2017 B2B Millennials Place Value on Relationships: Survey Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions. More… SPONSORED BY: How to Build and Scale a Winning…