Entertainment Archives - Chief Marketer

Get Out of the Water! Shark Week Promotions Are Back

Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event.

Events

Comic-Con 2019: A Round-Up of the Best SDCC Activations

Step inside some of the best activations from this year’s Comic-Con
International, including Shazam!, Pennyworth and Amazon’s Carnival Row.

Events

Viva Nerd Vegas: Comic-Con Marketing Round-Up

It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.

Profiles & Campaigns

Ant-Man and the Wasp Drive Hyundai Cross-Promotion

Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.

Video Marketing

Incredibles Make Asics Part of their Super Suits

Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”

Profiles & Campaigns

Deadpool 2: Marketing the Merc With a Mouth

The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.

Profiles & Campaigns

Avengers Assemble: The Marketing Charge for Infinity War

Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins

Agencies

Streaming Rescues Soundtracks From the Cutting Room Floor

Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans.

Agencies

Live From Adobe: The Social Sides of Comedy Central, McDonald’s and George Clooney

Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.

Agencies

Superman V Batman Fight Goes Viral—With a Catch

Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.