Three simple steps to target niche demographics on Pinterest.

The increasing number of marketing channels, combined with prospects' enhanced ability to research their purchases, has created a significant budgeting problem.

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Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bark magazine, Hartford York catalog buyers and Tristar Products buyers.

Searchmetrics studied 10,000 top keywords; 300,000 websites; and millions of links, shares and tweets. The company compared potential ranking factors and found that social media signals are strongly correlated with good rankings in Google's index.

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IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

Crocs, Inc. has formalized its blogger program by calling upon five influential and well-followed new bloggers to get word out about its comfortable Crocs footwear.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Maxim magazine, Nugenics Natural Supplement Online Buyers and American School Boar Journal.

According to the "2012 Social and Mobile Commerce Study," a joint project from Shop.org, comScore and The Partnering Group, U.S. consumers using Pinterest follow more retail companies than they do on Facebook or Twitter.