Dannon's Danimals kids' yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.
2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Call of Duty Pre-Order Campaign" for Best Incentive Promotion.
2012 PRO Award Finalist: The Marketing Arm for GameStop and the "Gears of War 3 Pre-Order Campaign" for Best Incentive Promotion.
It's hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.
Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.
The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost,…
HBO sought to develop innovative promotions to fuel anticipation for the fourth season "True Blood" that would ignite the show's rabid fan base.
2012 PRO Award Finalist: Syfy for Syfy and the "Being Human S2 Temptation Campaign."
to overcome the perception that its new Thrill 3D smartphone was a mere gimmick, LG Electornics and Momentum opted to throw a live concert and gets its device into the hands of key influencers.
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.