Search Results for: influencers

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Content curation is essential for marketers looking to feed their lead gen system and connect with customers and new prospects.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

The marketing technology space is projected to grow tenfold over the next 10 years, expanding from a $12 billion to a $120 billion dollar industry, according to a new whitepaper from venture capital firm Foundation Capital.