Topic - Marketing Technology

Our Top Five B2B Marketing Stories of 2020

These B2B marketing stories were the most read so far this year.

Four Common Martech Mistakes—and How to Avoid Them

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

Agencies

3 Truths About Machine Learning for Marketing

What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.

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Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Agencies

Can Your Customers Count On You in a Hurricane?

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

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Building Mobile Apps That Solve Pain Points: 3 Tips

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

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Touchtown Engages Senior Centers With Marketing Automation

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

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Using VR to Tell Your Story

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Agencies

Bank of America Invests in B2B VR Engagement

Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.

Agencies

Microsoft Wants to Digitally Transform Sales and Marketing—And Consumers Too

Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.