Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl

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A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

At the beginning of the year, some of the most influential websites came together in order to raise awareness and, more importantly to them, ensure that a piece of legislation did not become law. While we had heard of the two bills...

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

Mike's Hard Lemonade is out with its national summer campaign,

Brands use social media to measure event activation and amplify the message.

If you want to implement Enterprise Loyalty into your business, here are three things to consider.

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.