Search Results for: influencers

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?