Twitter’s API is getting an update that will give developers the opportunity to choose from tweets with “none,” “low,” “medium” and “high” values. This feature, intended to help applications that display tweets from a stream curate high-quality tweets, essentially evaluates tweets. Twitter shares that the “medium” and, eventually, the “high” tweets will “roughly correlate” to…
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G's CMO, influencer trends, must dos for loyalty programs and more.
The social network for professionals that is LinkedIn continues to thrive. On Thursday the company announced that in the fourth quarter of 2012, it raked in $303.6 million in revenue and $11.5 million in net income, notching adjusted earnings per share (EPS) of 35 cents. The revenue reflected an 81 percent surge from the same…
Data is the lifeblood of search marketers, which means when the data is misleading, bad decisions are afoot. Justin Fried, director of search engine marketing at CMI Media, offers a look at nine of the most misleading PPC metrics, including: Impression share: This metric, while sometimes valuable, doesn’t take optimization efforts into account. Time on…
What you need to know to improve open and clickthrough rates in 2013
Social media marketing can be broken down into two simple segments: free and paid. According to research commissioned by Vizu, a Nielsen company, and conducted by Digiday, paid social media advertising is a widely utilized channel and is expected to claim a bigger share of budgets in 2013. Free vs. paid The study found that…
If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.
By Jeremy Bloom, Co-Founder of Integrate Content consumption is happening everywhere on an ever-increasing number of devices: e-readers, game consoles, smartphones, ultrabooks, smart TVs, tablets, ad infinitum. In no industry is this trend more apparent than in digital marketing, where platforms rise and fall like kingdoms in the Fertile Crescent. 2013 will be a year…