We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia…
With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.
Here’s the cold reality: “No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.” That one piece is the “know, like, trust” factor. Lucky for you, Georgina El Morshdy, a copywriter and content marketing consultant, shares some helpful tips:…
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
There’s a major disconnect in the industry when it comes to attributing ecommerce sales to social media, and that's a big problem.
Google+ boasted an audience of 29 million unique visitors in the U.S. in November, according to comScore. This puts Google’s social network behind Facebook (150 million), LinkedIn (41 million) and Twitter (40 million), but ahead of Pinterest and Instagram (25 million each). This is a solid position for Google+, one that’s even better when you…
“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in…
Google+ might not be as big as Facebook, but it’s still a significant tool for B2B marketers to be paying attention to. According to comScore, Google+ boasted about 28.7 million unique visitors via desktop computers in October in the U.S., which places it well behind Facebook’s 149 million visitors during that same month. Meanwhile, in…
Influencer marketing has experienced explosive growth. Here's what's trending for the New Year.
With 2012 behind us, it’s beneficial for marketers to take a look back and see if they can pick up any important lessons that will help them thrive in 2013. Jesse Noyes of Eloqua shares eight such lessons for B2B marketers. These include: influencers matter, events have unexpected ancillary benefits, more isn’t always better and…