Search Results for: influencers

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Here’s four resolutions marketers should consider to achieve their 2016 goals.

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here’s how influencer marketing went and where it’s going.

CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps