Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

Sales reps and the volume of leads they’re given each day smacks of the story of “Goldilocks and the Three Bears:” Organizations are trying to find the exact number of new lead assignments per day that’s just right. A new study from Leads360 has some helpful information on how to find this perfect number. According…

What if publications like Reader's Digest targeted different segments of their readership, rather than just their main core audience?

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

A new piece of research from professors from Georgia Tech and the University of Michigan has some keen insights into how to gain more followers on Twitter. The longitudinal study looked at 507 Twitter users and half-a-million of their tweets during the course of 15 months. “Followers are Twitter’s most basic currency,” the report says.…

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are people, those in the business of generating leads know that businesses and consumers have very different needs that require different approaches. Below are some helpful insights into what…