Search Results for: influencers

CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday.

In a world where “fake news” is a growing concern, the good news is that you can’t fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile
product launches—all tied to a music legend. How did she do it?

Chief Marketer chatted with RocketSpace’s Tina Wung to get her take on how martech will influence the future of marketing, and what skill sets marketers need to succeed.

In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss
three capabilities–collaboration, analysis and talent.

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities.

Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.