With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 16, 2015 Brand Development Research: 5 Pitfalls to Avoid Online tools make it easier than ever to conduct research. But just because something is easy doesn't mean you're doing it right. Here’s five tips to help you create better research for your brand. More… SPONSORED BY:…

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 14, 2015 Maximizing Media Spend Along the Customer Journey In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips More…   SPONSORED BY: B2B…

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 1, 2015 New Strategies in B2B Social Media Today, B2B marketers are approaching B2B social media more strategically than in the past, creating concise and compelling content that is mobile friendly. More… SPONSORED BY: Results That Will Last – AC Business Media Contact Elizabeth Jackson 847.492.1350–…

Chief Business Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…

Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. %%PLUGIN_WEB VERSION: 1542351-View Web Version%%…

“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.