The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 31, 2015 75 Social Media Marketing Benefits: Infographic This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description. More…   SPONSORED BY:…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2015 Five Ways to Improve Brand Loyalty Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way. More… SPONSORED BY: Find Your Next Prospect, Lead and Customer Here! OmniChannelBASE Contact:  Chris…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 The Top 10 Reasons You Need to Be at B2B LeadsCon What are you doing Aug. 24-46? If you want to be on top of the lead gen trends, you need to be at B2B…

Lists featured this week include BeliefNet and Countryside Publications.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 23, 2015 Millenials Are the Mobile-First Generation A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them. More… SPONSORED BY: Reach Highly Responsive Prospects w/ Wolters Kluwer Contact Elizabeth Jackson at 847.492.1350 X318. Q&A: Toni White of Synchrony Financial…

YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 17, 2015 Six Tips to Find and Utilize YouTube Influencers YouTube Influencers can be an important part of the marketing mix. Here's six tips to help you find and put them to work successfully. More…  …

No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here's 7 best practices.

Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.