TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
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These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.
Lists featured this week include Crain's Business and Blaylock Wellness.
Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here's 5 tips to get you started.
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.
Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.
Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.
Is a company's longevity something that should be emphasized in branding?