Channel | Agencies

How a Brand Can Recover From Inauthenticity

|  by Sarah Clark

Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?

Brand Naming: How Not to Name a Brand

|  by Alison Greenberg

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST COMING SOON

CM 200

 

Click here to to view the 2022 winners!