Channel | Agencies

The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here are the top three.

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Every agency and brand knows it needs to differentiate itself from the competition, to stand out and show off its unique characteristics to attract and retain customers.

This article, from the Chicago Tribune, points out five things you should expect from a digital marketing agency.

This Hubspot blog extracts four of the most interesting points from the RSW/US Outlook report to consider when drafting a new agency business plan..

As social media and technologies change at breakneck speed so too do the talent needs of the digital marketing department. Here are 3 new roles to consider.

Coca-Cola finds itself on the defense after a map of Russia that included Crimea was posted on the social site VKontakte.

Get the recognition for you deserve for your outstanding promotional marketing campaigns—enter the 2016 PRO Awards today!

The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…