Agencies
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Demand Gen
The New Messaging Tactics for B2B Public Relations Pros
Fresh tactics to ensure your B2B messaging reaches your prospects.
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Digital
BEHR Paint Company and The Home Depot Marketing Chiefs Talk Color of the Year Campaign
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
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Demand Gen
PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
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Video Marketing
Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion
We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
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MarTech
Three Key Elements of an Omnichannel Retail Strategy
Strategies for a robust omnichannel retail marketing strategy.
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Digital
Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy
A look at Resy’s digital marketing strategy, what channels are working best, campaign measurement, and more.
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Social
2023 PRO Awards: Call for Entries
The panel of judges for the 2023 Chief Marketer PRO Awards has been unveiled.
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Engagement
Three Communications Experts Share Networking Tips for In-Person and Online Spaces
Best practices on making strategic and successful connections during in-person and online experiences.
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Digital
Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
The brand’s media strategy, social investment, measurement approach, and more.
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Profiles & Campaigns
Three CMOs on What It Takes to Ascend to the C-Suite
Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.
