Articles by Kaylee Hultgren

A look at the most-read CM stories of the year.

Marketers' privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

How one B2B brand engaged its target audience with a 12-week roadshow during the pandemic.

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

The marketing industry’s only annual showcase of outstanding female marketers who are leading their teams—and their families.

An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.

DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.

Five predictions for ecommerce personalization in 2021.