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How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
The effects of programmatic advertising's accelerated growth during the pandemic.
The latest virtual worlds that brands are developing to engage consumers in the metaverse.
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
Supply-related trends in digital marketing that the industry should be watching.
Creative ideas from the big game's in-person brand activations.
What Google's latest privacy move means for the marketing and mobile advertising communities.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.