How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.
Pinterest recently noted a marked increase in searches for “destressing tips” and “Sunday reset routines” from its user base. In response, it introduced a Compassionate Search tool to help users find stress-busting content and resources and activated a wellness-themed, “anti-burnout” oasis timed to World Mental Health Day. Explore the hybrid event’s touchpoints and strategic marketing…
Acquiring first-party data from consumers as an alternative to third-party cookies and data-tracking through apps is fast becoming a priority for digital marketers. Here is how large food and beverage companies are tapping celebrity-driven promotions and sales gimmicks to accrue that data in exchange for limited-edition merchandise and personalized products, according to an article in…
How subscription programs can improve the customer experience.
To coincide with the launch of the wildly-popular NBA 2K22 game, the brand debuted a virtual version of Jake as a character in the game.
Compelling brand experiences at this year's New York Comic Con.
A look at the inspiration behind the brand's sensory auction, its larger “Senses Stirred” campaign and its new focus on intimate experiences.
Findings, consumer expectations and concerns about the holiday shopping season.