How B2B Marketers Are Converting Virtual Events Into IRL Experiences

Posted on by Chief Marketer Staff

As in-person experiences continue their revival, marketers charged with engaging customers through events are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience. Event Marketer culled insights from B2B executives who are tackling the “reverse pivot,” a strategy that requires developing two separate events; mastering the right timing; nurturing qualified leads; preparing a bigger budget; and much more. Read how B2B marketers from Honeywell, Illumina, Hyland and MuleSoft are working on transforming virtual events into IRL experiences, according to a piece in Event Marketer.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!