Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
Articles by Kaylee Hultgren
Eight Ways to Enhance Your Direct Mail Campaign
Additional elements of a mailing campaign to consider that go beyond the typical attributes.
Olay’s #DeCodetheBias Campaign Strives to Combat Biased Al Beauty Algorithms
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
Amazon Prime Video & Studios Global CMO Talks Inclusive Storytelling
Amazon Prime Video & Studios Global CMO Ukonwa Ojo talks inclusive creativity at the Forbes 2021 CMO Summit.
How eVTOL Company Archer Used Extended Reality to Create a Hybrid Launch Event
Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.
Three Ways Marketers Can Build Brand Trust With Black Audiences
Following are three strategies marketers can tap when advertising to Black audiences in order to develop content strategies that ring authentic and build brand trust, according to an article in AdExchanger.
Mercedes-Benz, Amex, Grey Goose: Six Brand Experiences at the 2021 US Open
Here is how brands are engaging tennis fans at this year’s US Open—from tapping kinetic floor tiles to showcase Mercedes-Benz’s electrification efforts to popping up tennis courts for American Express cardmembers to engaging fans at home with a Honey Deuce Cocktail Kit from Grey Goose—according to a piece in CM sister pub Event Marketer.
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Ecommerce Strategy: Tips for Creating Product Recommendation Quizzes
Product recommendation quizzes are fast becoming a way for brands to collect data on consumers and personalize online experiences. Read what it takes to design a solid content strategy, from audience segmentation to targeted recommendations, according to a piece in Multichannel Merchant.
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