Articles by Kaylee Hultgren

Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.

Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.

To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing.

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

How Facebook created an engaging annual internal event, the GMS Summit, with a festival-style format and more.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

How Artsy ecommerce thrived through a focus on customer experience, lifecycle marketing and audience segmentation in addition to top-of-the-funnel tactics.