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The Digital Twin of the Customer (DToC) Approach to Data Collection

USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day

How to Create a CRM Strategy Roadmap

SoundCloud, Meta and Origins Brand Experiences at Miami Art Week

DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences

Chief Marketer and Event Marketer Present the Winners of the 2022 Top Women in Marketing

2022 PRO Awards Winners Revealed – Announced at Nov. 15 Event

Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns

10 Lessons Learned About Brand Awareness From Wyman’s National Mobile Tour

Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

CPG Brands Lean Into Quirky Culinary Events to Engage Consumers

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

A Content Marketing Refresh in 13 Steps

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Using Product Data to Enhance Omnichannel Growth for CPG Brands

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined
Click here to view the 2023 winners!