Three Ways Programmatic Advertising Could Evolve in 2022

Posted on by Chief Marketer Staff

Programmatic advertising, which experienced a boon during the pandemic as consumers engage increasingly with connected digital content, is poised to evolve this year the tactic matures. Here are the effects of its accelerated growth, according to a piece in AdExchanger, from a greater demand for CTV attribution to diversification of DTC marketing budgets to increased investment in AI.

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