How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

Posted on by Chief Marketer Staff

The phrase “data clean room” has achieved buzzword status within the digital marketing industry community of late, particularly in the face of privacy-focused initiatives from Google, Apple and others. But what does leveraging a data clean room actually entail? CM sister pub AdMonsters takes a look at what the solution accomplishes, specific use cases, types of data clean rooms and how companies can get started with implementation.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST COMING SOON

CM 200

 

Click here to to view the 2022 winners!