Articles by Kaylee Hultgren

HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series "Lovecraft Country" and powered by social VR platform VR chat.

What marketers can gain from Google's new trend discovery tool and optimization capabilities for specific campaign objectives.

Three approaches for producing winning holiday campaigns in this new normal.

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

The winning strategies that have been highlighted so far this year in our Brands on Fire series.

Profiles of outstanding marketers whose leadership and campaigns are moving the needle for their brands.

The CM200, the industry's comprehensive list of the best brand engagement and activation agencies serving the U.S., is open for applications.

It's here: the marketing industry's only annual showcase of outstanding female marketers who are leading their teams and their families.

Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.