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How Car Sharing Company Turo Uses Personalization Tools for its App Experience

How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences

CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs

Marketers on Fire: State Farm CMO Kristyn Cook

How Businesses Can Update the Public on the Progress of Their DEI Programs

The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

The Digital Twin of the Customer (DToC) Approach to Data Collection

How to Create a CRM Strategy Roadmap

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

General Motors Partners With NBCU, Advances First-Party Data Strategy

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Using Product Data to Enhance Omnichannel Growth for CPG Brands

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
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