In contrast to last year’s big game, which limited in-person attendance along with sponsorship activations, Super Bowl LVI included a crop of live experiences that reflected event marketers’ creative chops we’ve seen in years past. Read about several creative ideas from the game’s in-person brand activations, from Subway’s edible autographs to Groupon’s Gronk-mansion sleepover to Ford’s tailgate experience, according to reporting in Event Marketer.
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