Creative Brand Experiences at Super Bowl LVI in Los Angeles

Posted on by Chief Marketer Staff

In contrast to last year’s big game, which limited in-person attendance along with sponsorship activations, Super Bowl LVI included a crop of live experiences that reflected event marketers’ creative chops we’ve seen in years past. Read about several creative ideas from the game’s in-person brand activations, from Subway’s edible autographs to Groupon’s Gronk-mansion sleepover to Ford’s tailgate experience, according to reporting in Event Marketer.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open

Awards 2023

Click here to view the 2023 Winners


CM 200


Click here to view the 2023 winners!