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Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising's accelerated growth during the pandemic.
The effects of programmatic advertising's accelerated growth during the pandemic.
The latest virtual worlds that brands are developing to engage consumers in the metaverse.
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
Supply-related trends in digital marketing that the industry should be watching.
Creative ideas from the big game's in-person brand activations.
What Google's latest privacy move means for the marketing and mobile advertising communities.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.
The motivation behind Criteo’s presence at the Super Bowl, as well as what a B2B company can gain from such a move.
We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.