Retail
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Digital
How Marketers Can Harness the Potential of Alt-Commerce Retail
A look at new trends in retail commerce and how marketers can harness their potential.
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Acquisition
Ecommerce Study: Consumers More Likely to Shop Deal Days During Holiday Season
With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.
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Digital
Retail Ho Ho Holidays: 3 Tips for Improving Sales
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable. -
MarTech
Big Martech Changes Help DXL Engage Shoppers
Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online. -
Engagement
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view. -
Profiles & Campaigns
Filippo Berio Connects With Cooks Via TV
The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers. -
Profiles & Campaigns
Q&A: TD Bank Gets Human With Localized Marketing
Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign. -
Engagement
Kohl’s Amazon Returns Deal Improves In-Store CX
The ability to make Amazon returns in-store is the latest move by Kohl’s
to improve its retail customer experience. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite. -
Loyalty Marketing
March Madness Hits 7-Eleven and BodyArmor
7-Eleven is collaborating with the NCAA and BodyArmor on a March Madness
AR game where customers can play their own three point challenge.