advertising
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MarTech
PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
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Digital
Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
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Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
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Digital
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
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Acquisition
How Healthcare and Pharma Marketers Are Embracing Connected TV Advertising
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
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Engagement
Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing
Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.
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Acquisition
Godiva CMO: Marketing Campaign Positions Brand as Both Accessible and Premium
Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.
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Profiles & Campaigns
Coca-Cola Launches First Marketing Campaign for AHA Sparkling Water
AHA, Coca-Cola’s first brand in a decade, recently rolled out its first 360-degree marketing campaign.
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Acquisition
Barefoot Wine & Bubbly Highlights Diversity in New ‘Barefoot with Us’ Campaign and Tagline
How Barefoot Wine & Bubbly highlights the brand’s sense of fun and its support of diversity in a new campaign.
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Demand Gen
Brands on Fire: Visible
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
