PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

Posted on by Chief Marketer Staff

Big brands—even those with household name recognition—require awareness campaigns, too. Take PepsiCo, whose recent brand campaigns have focused on reaching consumers on streaming services and social media platforms through video. AdExchanger looks at how the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!