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Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.

There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

A look back at the biggest events and disruptions in retail marketing last year.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Digital platforms showcased their ad products at IAB’s virtual NewFront week.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

If you’re looking for a multichannel lift, consider adding direct mail
to your marketing mix. Here’s 7 tips to get you started.