Search Results for: qr codes

  • Quip taps QR codes to build omnichannel marketing program  

    Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into shoppers who purchased its products at a retail store.  Quip launched in 2015 as a direct-to-consumer electric toothbrush brand, coupled with a subscription service for shoppers […]

    From
  • When Did Ad Tech Get So Obsessed With Outcomes, Anyway?

    Talking about outcomes is practically a mandate, especially in the CTV space, where ad buyers and vendors alike are heavily invested in streaming television’s potential as a lower-funnel, performance-driving channel.

    From
  • The Brief: Furby Clubs and Drip Lounges

    This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

    From
  • Lifetime value is key for beverage marketing, Bero VP says 

    Premium nonalcohol beer brand Bero, which is co-founded by ‘Spider-man’ actor Tom Holland, is using a paid membership model to help drive repeat purchases.  Bero is untapping a niche for itself: premium nonalcoholic beer.   The brand launched in October 2024 with actor Tom Holland as the co-founder. Bero is targeting affluent consumers who are transitioning […]

    From
  • Banking on Vaults

    Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that […]

    From
  • Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions

    Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one day, it’s hard to highlight outstanding experiential and engagement design in one story (see our Part One report on the pavilions). The World Expo runs through October, if you decide to hop on a flight, but in the meantime, here’s […]

    From
  • Expo 2025 Osaka, Part Two: 10 Moments We Loved, and Some We Didn’t

    Part architectural showcase, part trade show, part biennale, Expo 2025 Osaka, Kansai, Japan, is taking place between April and October 2025 and is expected to attract more than 28 million visitors to the artificial island of Yumeshima, making it one of the largest gatherings of the year. Taking place 55 years since the Osaka Expo […]

    From
  • The Brief: Candy Bars and Fake Workshops

    This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shop.

    From
  • ILGM Sparks up Community Connection on its Cannabis Home Grow Tour

    To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, […]

    From
  • Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity

    Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, […]

    From