DOOH Advertising

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  Data Driven ROI

  DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

  We spoke with American Express about the DOOH campaign’s interactivity, the brand’s overall Shop Small business strategy, and more.

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  Digital

  Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising

  Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.

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  Data & Analytics

  How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

  How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.