Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 18, 2018 Marketers Prioritize Personalization, Leverage AI: Report The new State of Marketing report from Salesforce focuses on four emerging trends: CX, the use of more customer data sources, AI and real-time customer engagement. More… SPONSORED BY: Better Marketing Performance. Period The…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 14, 2018 Holiday Film Reminds Us Life's Too Short to Not Spend Time with Friends The message from distilled liqueur brand Ruavieja is that none of us know how much time we have left to share with family and friends. More… …
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 13, 2018 Freddie Mac Helps Lenders Connect With Next Gen Buyers An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers. More… SPONSORED BY: Better Marketing Performance. Period The key to any high performing marketing campaign is the data…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 11, 2018 Branding with a Cause: Knowing When the Risk is Worth the Reward Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand? More… SPONSORED BY: A Free On Demand…
Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 6, 2018 Personalization Adds Bling to Stella & Dot’s Conversion Rates Website personalization is helping Stella & Dot boost online conversions by 52 percent. More… SPONSORED BY: A Free LIVE Webinar: THE NEW 5 P'S OF MARKETING The traditional 5 P’s of marketing—product,…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2018 5 Lessons to Create Global Brand Equity in Asian Markets Marketing in Asia remains an irresistible opportunity, however marketing across the continent’s many different audiences is not for the faint of heart. More… SPONSORED BY: A Free LIVE Webinar:…
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 4, 2018 2018 B2B Marketing Automation All-Stars Discover how leading B2B brands like Mack Trucks, Ingredion, Booz Allen Hamilton and more are maximizing their martech spend in this new special report. More… SPONSORED BY: A Free LIVE Webinar: THE NEW 5 P'S…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 30, 2018 Branding with a Cause: Knowing When the Risk is Worth the Reward Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand? More… SPONSORED BY: A Free LIVE…