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New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

Here are three things to consider when calibrating your brand’s moral compass before embarking on an online media campaign.

As many businesses are learning, AI can improve the customer experience
through consideration of the customer’s total lifecycle.

How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

Your signature may be distinct, but no longer matters: Major credit card issuers are no longer requiring them to complete transactions.

CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it