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Chief Direct Marketer 9/7/16

|  by Tony Campana

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 7, 2016 The Five Golden Rules of Experience Creation Are you part of the movement that recognizes the shifting landscape and is ready with a solution: Creating bettter and more experiences for consumers? More… SPONSORED BY: A Proven Source of Business Profls & Decision Makers w/…

Cloud Software vs Software in the Cloud

|  by Stanton Willins

It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”

3 Strategies when Buying Programmatic for Branding

|  by MichaelAaron Flicker

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Chief Marketer Tech Talk 9-6-16

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 6, 2016 Cloud Software vs Software in the Cloud It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.” More… SPONSORED…

Chief Promo Marketer 9-13-16

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 13, 2016 How to Unleash the Power of Storytelling in Marketing Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing. More…   SPONSORED BY: The HGTV Lodge – Case Study…

Forrester Customer Analytics Wave Report 2016

Partner Content

In this 33-criteria evaluation of customer analytics vendors, see how Forrester Research identifies the 11 most significant software providers in this category and researched, analyzed, and scored them on the different strengths and capabilities.





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