VR
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Demand Gen
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.
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Profiles & Campaigns
VR Helps Ciena Bring Fiber Optics to Life
Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls. -
Agencies
Using VR to Tell Your Story
Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.
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Agencies
Bank of America Invests in B2B VR Engagement
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.
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Agencies
How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
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Agencies
Using VR to Reach a New Market: The Elderly
A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?
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Agencies
VR Helps Aqua Pharmaceuticals Get Under Dermatologists’ Skin
Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.
