Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Here's everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 25, 2016 The Differences Between Brand Experience, Experiential and Events There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools. More…   SPONSORED BY:…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2016 Empowerment is the New Stereotype Women Hate Here are three examples—Vera Bradley, Wrangler, Cosmopolitan UK—using the empowerment message—the latest stereotype women hate. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle Zaborski 914.368.1090…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2016 American Airlines Shows Off it Chicago Cubs Fandom America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs. More…   SPONSORED BY: Video: Pain Points…

When customer data is incomplete or in silos, there may be still be efforts to connect with customers in multiple places, but they will be less effective. Recognition is the thread that reports these interactions are with the same person but using different touch points.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 19, 2016 What’s Killing Your ABM Strategy and How to Fight Back Falling into traditional, lead-focused marketing and sales tactics is easy, but it’s important to remember ABM is the antithesis of classic lead gen programs. How do you fight the temptation to revert to the…

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

Too often in marketing, chaos and friction is the order of the day. Why? Success is impeded by too many channels to manage, a lack of resources and increased pressure to prove ROI.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 18, 2016 Getting Smarter about Marketing Video Analytics Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result. More… SPONSORED BY: Charting the Changing Customer Journey Download…