Search Results for: data

Original research and quotes from customers are among
top elements in content that help build B2B brand trust.

Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.

Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders.

An integrated marketing strategy powered by search is helping
The Arbor Company connect with seniors and their caregivers.

Live from MWC, here are four mobile marketing trends CMOs
should watch to prepare for the next decade of business.

Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement.

In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.

A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape.

Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy.

Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.