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How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

How Artsy ecommerce thrived through a focus on customer experience, lifecycle marketing and audience segmentation in addition to top-of-the-funnel tactics.

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

Ways in which brand marketers can increase sales and engagement through ecommere.

Organizations that have recently introduced loyalty programs during the pandemic.

How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]

As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.

Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.