Data Driven ROI Archives - Chief Marketer

LA Kings Turn to Modeling to Ice Churn

Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders.

Upselling Can Help Stem Churn and Increase Retention: Study

Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.

Agencies

There’s Room for Improvement in B2B Retention: Survey

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

Agencies

Cultivating B2B Customer Loyalty

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Agencies

Fear the Rise of the “Deletist” Consumer

Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.